MarkLives #campaignradar: Chicken Licken's Legend of Big John • Joe Public United & They Shoot Film

by MarkLives. "The Big John campaign is a continuation on the successful themes we’ve started to build for Chicken Licken, where we strive to put South Africans at the fore — creating a sense of pride and patriotism. Just like the film, we’re turning things on their head, putting South Africa on top of the world map, " says Martin Schlumpf, Joe Public creative director.

For more, go to http://www.marklives.com/radar..../chicken-licken-flip

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